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Our Vision

Become the go-to career guide for students who are ready to start their academic journey, or those career changers looking to transition to a new path.

Our Mission

By 2030, we want to be the go-to career guidance platform, giving students and career changers clear, data-driven roadmaps that turn dreams into reality.

Our Story: Charting New Career Paths

AspireMap was born from a simple realization: traditional career guidance often falls short in the face of a rapidly evolving job market. Finding a truly fulfilling career requires more than just matching skills to job descriptions; it demands a deep understanding of individual personality, values, and aspirations.

Founded by two life-long friends, Ricardo and Alex, with the help of a team of AI researchers, career psychologists, and technologists, AspireMap set out to bridge this gap. We envisioned a platform that could harness the power of artificial intelligence to provide personalized, data-driven insights, making sophisticated career counseling accessible to everyone.

From humble beginnings, we've grown into a trusted resource for students, professionals, and career changers seeking clarity and direction. Our commitment remains unwavering: to help you navigate your professional journey with confidence and purpose.

Team collaborating on AspireMap projectAll the personalities that make AspireMap 🙂

Why Choose AspireMap?

AI-Powered Insights

Personalized by AI

Tailored recommendations based on your unique profile.

Learns your strengths

Adapts to your skills and preferences over time.

Always improving

Continuously refines insights through feedback and usage.

Expert Guidance

Career expert input

Advice from professionals with industry experience.

AI + human insight

Balanced perspectives combining technology and expertise.

Support at every step

Guidance throughout your entire career journey.

User-Centric Design

Simple to use

Intuitive interface designed for seamless navigation.

Empowers decisions

Clear data visualization for confident career choices.

Helpful resources

Curated content for different learning needs.

Our Core Values

Integrity

Transparent practices

Honest communication in all our operations.

User privacy first

Rigorous data protection for your information.

Trustworthy guidance

Evidence-based advice you can rely on.

Empathy

Understand your journey

Recognition of career transition challenges.

Support with care

Personalized approach to your unique circumstances.

Compassionate help

Stress-reducing assistance for career development.

Empowerment

Knowledge for all

Accessible career resources for everyone.

Boost your confidence

Build self-assurance through validated strengths.

Own your future

Tools to take control of your professional path.

Meet the Team

Portrait of Ricardo Zea
Alternative portrait of Ricardo Zea

Ricardo Zea

Sr. Web & Product Design and Development

Ricardo is a seasoned Sr. Web/Product Designer whose expertise spans the entire web design spectrum—from conceptual ideation and design systems to practical implementation and maintenance. With over 20 years of experience, he masterfully navigates the complex journey from initial sketches through wireframing, designing, prototyping, and ultimately to production-ready code.

With several years of experience as a teacher for college students, Ricardo is now an avid expert Design mentor on ADPList.org and Codementor.io (Arc.dev) with 100% satisfaction rating and 5-Star reviews on each platform. AspireMap's members get the benefit of this mentoring experience, because he brings a profound understanding of the emotional and mental dynamics of students starting their career, or professionals looking to transition to a new career.

As an established voice in the industry, Ricardo has authored two influential books: "Mastering Responsive Web Design" and "Web Developers Reference Guide," sharing his expertise with the broader design and development communities. His work is showcased across multiple platforms including Smashing Magazine, Dribbble, and CodePen, reflecting his diverse talents and industry recognition.

Areas of Expertise:

  • Experienced Sr. Web/Product Designer proficient in the entire web design process, with emphasis on accessibility and usability.
  • Authored books and blog posts on web design and development topics.
  • Certified expert designer and mentor on platforms like ADPList.org and Codementor.io (Arc.dev)
  • Front-end development with production-ready HTML, CSS/Sass, and responsive techniques.
  • Expert Design mentoring and career counseling.
Portrait of Alexander Rios
Alternative portrait of Alexander Rios

Alexander Rios

Marketing & E-commerce Expert

Alexander Rios is a Communications professional from Universidad de Antioquia with a strong focus on the digital universe, particularly E-commerce and Artificial Intelligence.

As the founder of Tag Comunica, he helps businesses implement e-commerce processes and platforms, alongside executing digital advertising strategies. Alexander emphasizes a strategic, audience-centric approach, aligning digital initiatives with high-level corporate goals and making data-driven decisions.

He is passionate about developing optimal user experiences and has experience leading digital transformation projects, making him a valuable advisor in AspireMap for leveraging digital marketing and e-commerce solutions.

Some of his key qualifications & accomplishments:

  • Expertise in E-commerce, Digital Marketing, and Shopify.
  • Founder of Tag Comunica, specializing in E-commerce implementation and digital advertising (Facebook & Google Ads).
  • Experience in Digital Transformation coordination.
  • Background in Communications and Computer Science studies from Universidad de Antioquia.
  • Proficient in strategic communication and data-driven decision-making.
  • Advocate for agile methodologies and building strong, interdisciplinary teams.
  • Certified in Shopify Essentials, Digital Marketing Specialization, Facebook Ads, and Scrum.
Portrait of Carolina Naranjo
Alternative portrait of Carolina Naranjo

Carolina Naranjo

Head of Psychologist & AI Vocational Solutions

Carolina is an experienced psychologist specializing in psychometrics and educational psychology. With a strong background acquired from Universidad Católica Luis Amigó and over a decade of experience as a university lecturer at Universidad de Antioquia, Carolina has deep expertise in psychometric testing and cognitive-behavioral psychology.

Her practical experience includes advising university students on vocational orientation and guiding them through the crucial process of career path selection.

Carolina brings a unique blend of theoretical knowledge in psychological assessment and hands-on experience in vocational guidance, making her ideally suited to contribute to innovative AI-driven approaches in psychometric testing and career counseling for AspireMap.

Some of her key qualifications & experience:

  • Expertise in Psychometrics and Cognitive-Behavioral Psychology.
  • Over 10 years of experience as a university lecturer in the Psychology field.
  • Experienced advisor for university Vocational Guidance programs.
  • Holds a degree in Educational Psychology from Universidad Católica Luis Amigó.
Portrait of Adrian Estrada
Alternative portrait of Adrian Estrada

Adrian Estrada

Technical Advisor

Adrian is a highly seasoned developer, team leader, and active community organizer with over 20 years of extensive experience across various companies and programming languages. Currently serving as CTO at NodeSource, Adrian possesses deep expertise, particularly in Node.js, JavaScript, and web development, coupled with a decade of leadership experience managing diverse technical teams.

His background includes significant contributions to the Node.js ecosystem, such as being a core collaborator and developing official certifications with the OpenJS Foundation, where he also serves on the board.

Adrian's blend of hands-on technical skill, leadership, and community involvement makes him an invaluable technical advisor for AspireMap.

Some of his key qualifications & accomplishments:

  • Over 20 years of development experience and 10 years in leadership roles.
  • Expertise in Node.js (core collaborator), JavaScript, and Web Development.
  • Current CTO at NodeSource, previously VP of Engineering.
  • Developer of official Node.js certifications with the OpenJS Foundation.
  • End-User Director on the OpenJS Foundation Board.
  • Active community organizer (MedellinJS, JSConf Colombia, NodeConf Colombia).
  • Experienced international speaker on technical topics.