Our Vision
Become the go-to career guide for students who are ready to start their academic journey, or those career changers looking to transition to a new path.
Our Mission
By 2030, we want to be the go-to career guidance platform, giving students and career changers clear, data-driven roadmaps that turn dreams into reality.
Our Story: Charting New Career Paths
AspireMap was born from a simple realization: traditional career guidance often falls short in the face of a rapidly evolving job market. Finding a truly fulfilling career requires more than just matching skills to job descriptions; it demands a deep understanding of individual personality, values, and aspirations.
Founded by two life-long friends, Ricardo and Alex, with the help of a team of AI researchers, career psychologists, and technologists, AspireMap set out to bridge this gap. We envisioned a platform that could harness the power of artificial intelligence to provide personalized, data-driven insights, making sophisticated career counseling accessible to everyone.
From humble beginnings, we've grown into a trusted resource for students, professionals, and career changers seeking clarity and direction. Our commitment remains unwavering: to help you navigate your professional journey with confidence and purpose.

Why Choose AspireMap?
AI-Powered Insights
Personalized by AI
Tailored recommendations based on your unique profile.
Learns your strengths
Adapts to your skills and preferences over time.
Always improving
Continuously refines insights through feedback and usage.
Expert Guidance
Career expert input
Advice from professionals with industry experience.
AI + human insight
Balanced perspectives combining technology and expertise.
Support at every step
Guidance throughout your entire career journey.
User-Centric Design
Simple to use
Intuitive interface designed for seamless navigation.
Empowers decisions
Clear data visualization for confident career choices.
Helpful resources
Curated content for different learning needs.
Our Core Values
Integrity
Transparent practices
Honest communication in all our operations.
User privacy first
Rigorous data protection for your information.
Trustworthy guidance
Evidence-based advice you can rely on.
Empathy
Understand your journey
Recognition of career transition challenges.
Support with care
Personalized approach to your unique circumstances.
Compassionate help
Stress-reducing assistance for career development.
Empowerment
Knowledge for all
Accessible career resources for everyone.
Boost your confidence
Build self-assurance through validated strengths.
Own your future
Tools to take control of your professional path.
Meet the Team


Ricardo Zea
Sr. Web & Product Design and Development
Ricardo is a seasoned Sr. Web/Product Designer whose expertise spans the entire web design spectrum—from conceptual ideation and design systems to practical implementation and maintenance. With over 20 years of experience, he masterfully navigates the complex journey from initial sketches through wireframing, designing, prototyping, and ultimately to production-ready code.
With several years of experience as a teacher for college students, Ricardo is now an avid expert Design mentor on ADPList.org and Codementor.io (Arc.dev) with 100% satisfaction rating and 5-Star reviews on each platform. AspireMap's members get the benefit of this mentoring experience, because he brings a profound understanding of the emotional and mental dynamics of students starting their career, or professionals looking to transition to a new career.
As an established voice in the industry, Ricardo has authored two influential books: "Mastering Responsive Web Design" and "Web Developers Reference Guide," sharing his expertise with the broader design and development communities. His work is showcased across multiple platforms including Smashing Magazine, Dribbble, and CodePen, reflecting his diverse talents and industry recognition.
Areas of Expertise:
- Experienced Sr. Web/Product Designer proficient in the entire web design process, with emphasis on accessibility and usability.
- Authored books and blog posts on web design and development topics.
- Certified expert designer and mentor on platforms like ADPList.org and Codementor.io (Arc.dev)
- Front-end development with production-ready HTML, CSS/Sass, and responsive techniques.
- Expert Design mentoring and career counseling.


Alexander Rios
Marketing & E-commerce Expert
Alexander Rios is a Communications professional from Universidad de Antioquia with a strong focus on the digital universe, particularly E-commerce and Artificial Intelligence.
As the founder of Tag Comunica, he helps businesses implement e-commerce processes and platforms, alongside executing digital advertising strategies. Alexander emphasizes a strategic, audience-centric approach, aligning digital initiatives with high-level corporate goals and making data-driven decisions.
He is passionate about developing optimal user experiences and has experience leading digital transformation projects, making him a valuable advisor in AspireMap for leveraging digital marketing and e-commerce solutions.
Some of his key qualifications & accomplishments:
- Expertise in E-commerce, Digital Marketing, and Shopify.
- Founder of Tag Comunica, specializing in E-commerce implementation and digital advertising (Facebook & Google Ads).
- Experience in Digital Transformation coordination.
- Background in Communications and Computer Science studies from Universidad de Antioquia.
- Proficient in strategic communication and data-driven decision-making.
- Advocate for agile methodologies and building strong, interdisciplinary teams.
- Certified in Shopify Essentials, Digital Marketing Specialization, Facebook Ads, and Scrum.


Carolina Naranjo
Head of Psychologist & AI Vocational Solutions
Carolina is an experienced psychologist specializing in psychometrics and educational psychology. With a strong background acquired from Universidad Católica Luis Amigó and over a decade of experience as a university lecturer at Universidad de Antioquia, Carolina has deep expertise in psychometric testing and cognitive-behavioral psychology.
Her practical experience includes advising university students on vocational orientation and guiding them through the crucial process of career path selection.
Carolina brings a unique blend of theoretical knowledge in psychological assessment and hands-on experience in vocational guidance, making her ideally suited to contribute to innovative AI-driven approaches in psychometric testing and career counseling for AspireMap.
Some of her key qualifications & experience:
- Expertise in Psychometrics and Cognitive-Behavioral Psychology.
- Over 10 years of experience as a university lecturer in the Psychology field.
- Experienced advisor for university Vocational Guidance programs.
- Holds a degree in Educational Psychology from Universidad Católica Luis Amigó.


Adrian Estrada
Technical Advisor
Adrian is a highly seasoned developer, team leader, and active community organizer with over 20 years of extensive experience across various companies and programming languages. Currently serving as CTO at NodeSource, Adrian possesses deep expertise, particularly in Node.js, JavaScript, and web development, coupled with a decade of leadership experience managing diverse technical teams.
His background includes significant contributions to the Node.js ecosystem, such as being a core collaborator and developing official certifications with the OpenJS Foundation, where he also serves on the board.
Adrian's blend of hands-on technical skill, leadership, and community involvement makes him an invaluable technical advisor for AspireMap.
Some of his key qualifications & accomplishments:
- Over 20 years of development experience and 10 years in leadership roles.
- Expertise in Node.js (core collaborator), JavaScript, and Web Development.
- Current CTO at NodeSource, previously VP of Engineering.
- Developer of official Node.js certifications with the OpenJS Foundation.
- End-User Director on the OpenJS Foundation Board.
- Active community organizer (MedellinJS, JSConf Colombia, NodeConf Colombia).
- Experienced international speaker on technical topics.